Reviewing the Business Card of Bill, Construction Company Owner

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Courtesy of Flickr.

This double-sided business card is for the owner of a construction company.

The most obvious part of the design is the logo on the front side, composed of two letters, each letter coming from the name of the owner’s first and last name. One letter is black, the other is gray. A green roof completes the logo.

The company website URL is displayed below the logo. Conveniently, it is the company name. A grid design serves as the background, with a white center radiating out to a very light green color.

On the back is the cell phone number, office phone number, e-mail address and another e-mail address.

The logo is nicely done and should suffice as a logo. A logo is a simple graphic that is unique enough so that people recognize the company quickly and easily without a lot of reading or researching.

For example, the famous GM logo is recognized instantaneously because it is used in all of the company’s promotions and marketing materials. By using a logo on business cards, flyers, brochures and advertising campaigns, people will know this company by its logo.

The green color scheme stands out, bringing to mind the lush tropical vegetation in an exotic Caribbean resort, situated next to the warm ocean waters and cool ocean breezes. Using cheap caribbean coupon codes, one can get all of this for just a fraction of the price of a regular tour company’s trips.

The logo is centered for easy spotting.

There appears to be no name listed, which is puzzling. There should be a name and job title listed so that people have a name to refer to and how this person fits into the company.

There should be a one-line summary of what kind of construction the company does. As it stands, it is impossible to know that from the card.

Since two sides of the card are used, the second side should add more information because that is what helps the potential client know more about this company. While the logo and URL are nice, they could have been put all on one side. What should have been listed are areas in which the company specializes.

There should also be a company slogan, a one-line statement that tells people why they should contact this company. Does this business beat the competition on price? Construction quality? The speed at which the project is completed?

It seems that there is too much blank space in this design.

Evaluating the Business Card of Anthony, Senior Designer

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Courtesy of Flickr.

This single-sided business card is for a senior designer of a construction company. 

The design element that stands out is the logo, composed of the company name but including an outline of the first letter of the company name, both in the foreground and the background.

Superimposed on the logo in the lower left is the street address and website URL.

In the upper right is the license number and then two categories of construction in which the company specializes. In the lower right is the person’s name, telephone number and e-mail address. At the bottom in the center are three selling points.

The telephone number is important and it is best if this were a mobile number so that he could be reachable all day, even when he is at the work site. He should use a Straight Talk promo code to get a wonderful plan that features unlimited minutes, unlimited text messages and no prolonged contract, all for a fixed, flat monthly fee.

The logo is simple enough and unique enough to use on all of the company’s marketing materials including business cards, flyers, brochures. The purpose of the logo is to help people recognize the company quickly and easily without reading too much or researching the internet.

The logo is in an optimal position, the upper left. People always look at images first and then read the rest of the information. But they also read left to right and top to bottom. By putting the logo in the upper left, people’s eyes will continue reading the information to the right and then below in a natural smooth motion.

If the logo were on the right, people’s eyes would jump to the right, then jump back to the left to read the rest of the text, which is not efficient.

The license number helps with the trust factor and gives the business credibility. The two areas in which the company specializes helps people know more about the company but even then, there is enough space to add specific areas of specialization. The logo could be made smaller to accommodate this list.

The three selling points at the bottom also help establish credibility.

There should be a slogan that puts forth the company’s strong point – cost? Quality? On-time completion?

The job title should be listed so that people know how he fits in with the company. The only way to find out what he did for the business was to do internet research.